Here's a letter we received recently from a massively successful salesperson up in Canada, Richard Anderson:

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Hi Mike,

6 months ago I could have been considered as one of your most skeptical consumers. I had been reading your info for a few months and to be frank had trouble believing that your material could be that good. After lengthy consideration I purchased your CD Accelerated Sales Success.

I listened to the CD faithfully as instructed for 3 months and the results were fantastic, if not all together amazing. After about 3 weeks I started to notice the difference, at first I felt a bit anxious and excited. I am sure it was due to a new attitude all together and completely new outlook with a renewed enthusiasm. Things started to really fall in place in a huge way. The little issues of the day did not seem to bother me nearly as much and in fact I looked forward to them as I found that these annoying customer issues were really opportunities in disguise as I was easily able to convert them into salës opportunities 'Houston we have an opportunity' so to speak.

My salës absolutely skyrocketed, and not only amazed my direct managers but prompted a call from the VP of our nation wide company, with congratulations for blasting past our salës targets for the region and positioning me as the number #1 salës rep for the entire region for that quarter.

I am certain that your material created this new attitude and propelled me toward my real potential. Thank you, thank you, thank you.

Mike: Richard, it my most sincere pleasure! Keep listening and nothing will be beyond your grasp.

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Step 1:

If YOU want to be more persuasive, there is only one starting point.

If you want to increase your sales, there is only one place to start.

If you want to get your way more often...

If you want to be liked by more people...

You have to truly like other people. You have to be more concerned with them than you are with yourself. You have to conjure up actual feelings of love for someone you may have just met only moments before.

Ha ha, I know.

But I'm dead serious.

And it has to be said, because I see it in almost everyone.

Me, me, me, me, me...

I want, I want, I want, I want.

Hey, that's what we're told, man, about goal setting, right? What's in it for me?

That's wrong?

Well, partly.

Sure, you need a burning desire to be, do and have more if you are to ever achieve it, but...

When you are trying to convince someone of something, to sell a product or service, to get someone to give you a ride somewhere, to get somebody to go somewhere with you, I'll bet you $1,000.00 that the only thing you have on your mind is what you want.

When I had 'worked' myself into living in my van, I was 'working' at a 100% commission sales job. I hadn't made a sale in nearly 2 full years...

Because when I picked up the phone, I wasn't thinking about my prospective customer at all.

I was thinking about how I needed to make a sale, about how they were going to tell me they weren't interested, about the questions that I couldn't answer, about how stupid I felt as I was introducing myself to them, about how scared I was as I was making calls.

I did this even though I read and re-read popular sales books, the most popular motivational books and listened to instructional tapes all the time.

They taught what to say and do...

But I couldn't do it.

I couldn't focus my mind on what I should do IN THE MOMENT.

I was only thinking about me... worrying constantly.

'Do they like me? Will this sound stupid? He thinks I'm an idiot. What do I say now? That was a dumb thing to say.'

I never thought about them and their desires to solve their problems.

So I failed every time and had no clue why.

But in June of 1987, when I went about making my first crude behavior modification audio, I took the suggestions in those training books and tapes and turned them into affirming self-instructions. Yes boys and girls, affirmations.

In there was stuff about time management, goal setting, motivation, presenting, closing, objections, attitude, human relations, you name it.

But the most important statements were the ones about where my focus was before and during each call...

What my prospective customer wanted most.

How much I cared about helping them get what they wanted.

What I could truly admire about them.

What I could love about each person.

What they would lose if they didn't own my product/service.

And just like in any other area of life, when you ask yourself questions, you must get answers.

Every time YOU want one or more people to take some action...

...Anything from buying your product to playing a game with you to watching your channel instead of theirs to digging a hole, you've got to be laser focused on their needs, wants and desires. And you must truly care.

Because they sure as heck aren't interested in what YOU want.

So if you go about asking someone to do something for reasons that are important to you, you are often going to be SOL..

But to be in the very top echelon of the selling world, you need to be light years beyond parroting some lines you memorized from a book.

You have to be sincere down to the level of your soul...

To the core of your being.

When you really, truly, deeply have someone's best interests at heart, it will show.

You will feel it and so will they.

So they will like you, trust you and go with you.

When I was at my peak in face to face sales back in the mid 90's, I would imagine my prospective customer would die if they didn't buy from me. That image and the feelings it created in me made it a must. I didn't want them to 'die'

so I would get into a state of complete and total conviction about the benefits they would get from my products and services.

And I hardly ever missed.

But the key, again, was that I had their best interests at heart and they could feel it.

And so selling became as easy and natural as breathing.

How would you like to be THAT persuasive?

If you are in the sales world, are you barely making it?

Been living on Top Ramen noodles?

Store brand Macaroni and Cheese?

Want to break records? Be the best? But think you can't?

Then get the tool that transformed me into the best in the world in my industries.

Accelerated Sales Success Now! is a much advanced version of the program I created in '87 that transformed me into a champion.

The other must-have program is Win Friend & Influence People Now!

And I'll just betcha that they can do the same for you if you want to reach the top in your field and have more influence with the people in your life.

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Hi Mike,

I have been using your double CD, Accelerated Sales Success Now. I alternate each cd everyday. I started about one month ago. I use headphones and listen to one when falling asleep in bed each night. When I first started listening I found that I was getting very agitated and didn't really want to hear what was said. It was as though my mind was rejecting these ideas and was fighting against it. After this rocky start, I am now find I really enjoy the cd's and find my thinking and my beliefs have changed for the better. I find I am thinking of other people more and want to help more. It has taken my focus off myself and I ask myself daily this question.

Who can I help today? What does this person need and how may I help? When I talk to people I ask them questions about themselves, what are they doing? How do they feel?

What excites them? I am sincerely interested in what they say.

I find my negative beliefs about 'Network Marketing' have changed. It's interesting because I have a Networking business and I didn't realize how deep these negative thoughts were. ( I wasn't aware that they even existed) Gloria Molenkamp, Australia

Mike: Yeah, those old limiting beliefs can influence every word you say and every action you take (or don't take).

Congratulations Gloria! Keep going up!

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Well, that's all for now.

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