Having your own opt in list is essential if you want to succeed on the
internet. Its common knowledge that email marketing is one of the most reliable
ways of generating consistent free targeted traffic for your website.
Once you have your own responsive opt in list it can open up a variety of
different opportunities, such as selling advertising space and setting up joint
ventures with other list owners.
The first thing you need to do is collect email addresses from your visitors and
you can do this by offering a free report or starting a newsletter using an auto
responder, allowing you to set up a series of messages that will be sent out
automatically on your behalf on a timeframe you specify.
Its important to choose the most reliable auto responder at the start because it
can be very stressful and time consuming to transfer your opt in list from one
place to another.
For best results you should not use a free auto responder service because
advertisements will be added to all your outgoing emails. You will have no
control over which ads are shown and this will distract your subscribers and
dramatically reduce the response rates to your emails.
You can either pay a monthly fee and use a third party hosted auto responder
service like Aweber or
Get Response, or you can pay
a one time fee and install an auto responder script like Auto Response Plus on
your domain.
The problem with auto responder scripts is that the number of subscribers you
can store will be limited depending on how much disk space you have with your
hosting plan, and you will also need to backup your list on a regular basis in
case a problem occurs and all of the information is lost.
Its much easier and safer to use a third party hosted auto responder service
because you will not have to worry about installing a script and your
subscribers will be stored securely on a dedicated server with no limits.
Its essential that you focus on one specific topic for your opt in list as this
will dramatically increase your response rates. You need to create a landing
page consisting of a short sales letter that encourages visitors to subscribe,
and a subscription form that allows visitors to enter their name and email
address. You should also offer some quality bonus gifts to increase your
conversion rates.
Double opt in lists are becoming more popular because they provide extra
security as subscribers must confirm their email address, but many people will
forget to complete this confirmation which results in fewer active subscribers
so you may prefer to use the single opt in feature.
Once you have set up your landing page and follow up messages you will need to
start sending visitors to your website. Submitting content to article
directories and writing press releases are the most effective ways of generating
unlimited free targeted traffic.
Here is a little story about how you can effectively build your list and
profit from it:
I just bought a product after being on a list for over two years. I hadn't
spent one red cent with this guy for two years, but like clockwork, his e-mails
just kept coming.
Day after day after day. Week after week.
I finally gave in and purchased his product recently (it's in a field WAY
outside marketing).
Why did I stay on his list for so long? And why did I finally pony up the
cashola for his product?
It's because he had taught me to respond. Just like he taught everyone on his
list to respond.
How did he do it?
Here are three things he did to build a responsive list...
1. He Built Rapport With His Readers
2. He Created Excitement And Anticipation
3. He Expanded His Line Of Products
Let's look briefly at each one
1. He Built Rapport With His Readers
The guy told stories. He made it personal. Over the two years, I got to know him
through his emails. And here's the clincher...
I look forward to getting his emails! Even though I get hundreds a day, I read
his first.
That's powerful. If you can get your readers to look forward to getting your
stuff, you can tap into that money tree like a faucet.
So, build rapport with your readers by making your stuff personal.
2. He Created Excitement And Anticipation
It never failed. He told me all the time...
"Hey, watch out for what I've got planned next Wednesday."
or...
"During the last week of this month, I'm going to do something really special
for you. Watch your e-mail."
He got his list excited about things he had planned. I caught myself always
wishing the day would hurry up and get here so he'd uncover his surprise for me.
When you build YOUR lists, try to excite and ignite them by making them look
forward to your stuff.
3. He Expanded His Line Of Products
One thing that always made me envious about this guy is how fast he created
products for his list. The dude was like a machine!
It seemed like he was coming out with something every couple of weeks for us to
buy.
Now, this is important, so listen up here...
If you want to teach your list to RESPOND, you have to give them something to
respond to over and over.
Read that last sentence again.
Give your list something to buy (either your products or affiliate products).
Give them something to do (fill out surveys, tell you what they want, tell you
where to stuff your latest product).
Then, do it over and over. Train your list to RESPOND.
Last Thoughts
Building lists is great. But, if you build a dead list, you're just wasting your
time.
You have to build RESPONSIVE lists. You want people to WANT to buy your stuff.
You want them to look forward to buying your stuff.
I have a friend who makes more moolah with his list of under 1,000 than other
knuckleheads make with lists of 100,000.
I'm serious.
A responsive list can support your entire business.
You can receive valuable insights, techniques and information if you sign up
for our FREE Infohatch Business On Line Internet Marketing course below:
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